As Instagram prepares to launch their checkout button feature, eCom companies must be wondering if this is helpful or hurtful to their strategy.
For Instagram (or Facebook), this is an incredible move for their love for consumer information. All brands depend on consumer data for making product decisions, however, Facebook is likely the power player in this space. Now, Instagram will have access to the consumer purchasing data which will bolster their behavioral targeting algorithm.
We believe this new release will be helpful to those using Instagram to sell their products but will provide a greater need for a Paid Search Engine Marketing strategy which includes paying Instagram for advertising and boosting posts.
As Instagram continues to test this new feature with 20 major brands, we will be updating this post with new information that is valuable to small companies that are working to generate revenue using eCommerce platforms.